@article{oai:yamagata.repo.nii.ac.jp:00001383,
 author = {鈴木, 亨},
 journal = {山形大学人文学部研究年報 = Faculty of Literature & Social Sciences, Yamagata University annual research report},
 month = {Mar},
 note = {論文(Article), The famous tagline “Think different” adopted in Apple’s 1997 campaign remains one of the most memorable expressions in advertising with an intriguing but slightly deviant feel to it. This paper aims to explicate how this peculiar expression is （more or less） licensed within the grammar of English. Three possibilities of analyzing the grammatical properties of “Think different” are examined, namely（1） object omission after different,（2） different as a sole complement to the verb think, and（3） adverbial use of different. It will be shown, however, that each of these possible analyses does not fully account for the occurrence of the expression. In conclusion, I suggest that, to encourage the use of such a linguistically deviant innovation, a conspiracy of several independent factors are invoked in the English grammar and lexicon, including colloquialism.},
 pages = {69--86},
 title = {Think different の言語学 : 創造的逸脱表現を支える文法のしくみ},
 volume = {11},
 year = {2014}
}